Aguillón Rivera, FranciscaCarranza Campos, Miguel ÁngelBeltrán Martínez, Elsy MargaritaGrande García, Yoselyn IvethRivera Henríquez, Margarita Guadalupebm16046@ues.edu.svgg18062@ues.edu.svrh18067@ues.edu.sv2025-02-122025-02-122025-02-03Beltrán Martínez, E. M., Grande García, Y. I. y Rivera Heríquez , M. G. (2025). Tourist Product Designed For The Commercialization Of Strawberry-Based Beverages. [Bachelor Of Arts In English Teaching, University of El Salvador. School of Arts and Social Sciences].https://hdl.handle.net/20.500.14492/30830Disponible en soporte impresoThe present study explores the design and implementation of a tourism product titled "Straw Fresh," a strawberry-based sparkling beverage, specifically developed for the Ichanmichen Water Park in El Salvador. This innovative product integrates local natural resources, cultural identity, and sustainable practices to enhance the visitor experience while promoting environmental conservation. The initiative seeks to strengthen the tourism sector in El Salvador by introducing a gastronomic offering that combines the natural sweetness of locally sourced strawberries with the refreshing effervescence of sparkling water. The product design incorporates accessibility, affordability, and sustainability as core values, aiming to minimize environmental impact through biodegradable packaging and eco-friendly production methods. In addition, Straw Fresh contributes to the cultural heritage of the region by blending traditional Salvadoran elements with contemporary gastronomic trends. This product aligns with global initiatives such as the Global Plastic Tourism Initiative and the One Planet Sustainable Tourism Program, ensuring a harmonious balance between enjoyment and conservation. Through this study, a comprehensive vision for the creation of sustainable tourism products is offered, highlighting the importance of integrating local resources, cultural identity, and ecological practices to ensure memorable and responsible tourism experiences.enAttribution 4.0 Internationalsustainable tourismstrawberry-based beverageIchanmichen Water Parkcultural identitybiodiversityenvironmental conservationSalvadoran gastronomybiodegradable packaging.Trabajo de grado