Ortega, Gloria CarolinaTorres Morales, Alexandra JosabetAlfaro Perdomo, Gabriela Beatriztm17021@ues.edu.svap18027@ues.edu.sv2026-02-042026-02-042025-10-30Torres Morales, A. J, Alfaro Perdomo, G. B., (2025).Tourist Service: Our Roots Travel Agency. [Licenciatura en Lenguas Modernas: Especialidad en Francés e Inglés. Universidad de El Salvador. Facultad de Ciencias y Humanidades.]https://hdl.handle.net/20.500.14492/32912The present document presents Our Roots Travel Agency. Its main purpose is to offer unique traveling experiences with a main focus in cultural and rural tourism, an experience that not only connects foreigners with the most real cultural experience that El Salvador can offer, but also connect our people with other people willing to live life as they do and respect their own way of doing it. The agency was created after the observation of the limitations in tourism that offer the same way of doing tourism, but this way is more organic, natural. We focus on relationships, we believe in connecting people through culture, respect and tourism. The aspiration of the agency is to promote strong and lasting relationships, ease the understanding of cultural traditions and create an environment where everyone can enjoy every little detail of the beauty of El Salvador. To gain a clearer understanding of the importance of tourism and its impact, research was conducted on its origins at the global level, followed by an analysis of how it has evolved over time in El Salvador. Additionally, the study highlighted the value of the nation’s natural resources and cultural heritage. The agency then outlined the key principles it will adopt to align tourism with sustainable development strategies , emphasizing environmental and community respect, the economy, social and environmental sustainability, and the preservation of cultural identity.enAttribution 4.0 InternationalTourist ServiceTourist ServiceTrabajo de grado