Aguillón Rivera, FranciscaCarranza Campos, Miguel ÁngelCastillo Villaràn, Freydel AldemaroAyala Henriquez, Manuel de Jesúscv11045@ues.edu.svah13039@ues.edu.sv2024-09-202024-09-202022-11Castillo Villaràn, F. A. y Ayala Henriquez, M. de J. (2024). Lodging house “El pulgarcito de américa”. Universidad de El Salvador. Facultad de Ciencias y Humanidades.https://hdl.handle.net/20.500.14492/29951Disponible en soporte impresoTourism in El Salvador experienced a boom in the mid-50s and due to some characteristics such as geographic location, climate, natural and human resources, the country was ventilated to be a striking destination for foreigners looking for a new destination. However, tourism growth was overshadowed by the civil war that lasted approximately 12 years and ended with the signing of the peace accords in 1992. At the beginning of the 21st century, tourism began to envolve with new infrastructure and exploiting all the resources that the country possesses, hand in hand with laws that protect and conserve the local flora and fauna, which has made El Salvador to this day of today in a country in constant growth. One of the departments with the greatest tourist growth is La Libertad, taking advantage of its kilometers of beach, traditions, flora and fauna; for this research, qualitative methods were used, where human talent is highlighted, growth opportunities from the experiences of people who have ventured into the field, as well as customs and traditions. As results of the study, it was concluded that the department of La Libertad has all the characteristics to grow exponentially and expand the brand, as well as the creation of Jobs for people in the área.esAttribution-NonCommercial-NoDerivatives 4.0 InternationalTraditionsQualitativePeopleTourismCustoms.Trabajo de grado