Ortega Henríquez, Gloria CarolinaJuárez Muñoz, Jennifer MarcelaMarroquín Bonilla, Marcela Nohemyjm18016@ues.edu.svmb18043@ues.edu.sv2026-01-292026-01-292026-01-29Juárez Muñoz, J. M , Marroquín Bonilla, M. N.(2025). Tourism Service: Guaya Hostel)[Licenciatura en Idioma Inglés Opción Enseñanza. Universidad de El Salvador. Facultad de ciencias y humanidades.]https://hdl.handle.net/20.500.14492/32852Abstract This study presents the design and strategic development of the Guaya Hostel project, a sustainable and inclusive accommodation proposal in San José Guayabal, Cuscatlán, El Salvador. The hostel addresses the lack of formal lodging in the municipality by integrating local natural assets, notably Cerro Guazapa—a volcano of historical relevance—and the Guaza River with its natural pools. The project highlights cultural heritage through religious celebrations, traditional cuisine, and artisan workshops, enhancing community identity and the visitor experience. Responsible management is reflected in strict quality and safety standards, local business partnerships, and adherence to national tourism norms. Guaya Hostel is distinguished by its pet-friendly approach, wellness offerings like yoga and meditation, and active promotion of family and religious tourism. The strategic location and programming aim to diversify San José Guayabal’s tourism portfolio, stimulate local employment, and support sustainable practices. Operational practices are designed to foster positive socio-economic impacts, preserve heritage, and strengthen community involvement. By contributing to territorial development, Guaya Hostel directly supports El Salvador’s national objective of advancing as an innovative and environmentally responsible tourist destination. The project acts as a catalyst for regional progress, enhancing both visitor experiences and local vitality.enSustainable tourismhospitalityheritagelocal developmentSan José Guayabalinnovationcommunity impactecotourism IntroductionTrabajo de grado