Ortega Henríquez Gloria CarolinaHernández Salinas, Victor ManuelGonzález Alfaro, María Dinorahs17032@ues.edu.svga09096@ues.edu.sv2026-01-292026-01-292026-01-29Hernández Salinas, V.M, González Alfaro, M.D.(2025).Tourist Service: Luna Tours.[Licenciatura en Enseñanza del Inglés. Universidad de El Salvador. Facultad de Ciencias y Humanidades]https://hdl.handle.net/20.500.14492/32849Luna Tours emerges as an innovative Salvadoran tour operator focused on nighttime tourism experiences designed to promote cultural identity, sustainable development, and local entrepreneurship. Grounded in an ethical and socially responsible business philosophy, the project integrates creativity, adaptability, and community collaboration to deliver high-value, immersive travel services. Its strategic vision centers on curated night-themed tours such as wellness escapes, astronomical observation, cultural folklore experiences, and eco-night adventures that serve specific market niches previously underserved in El Salvador By emphasizing specialized customer interaction, environmental stewardship, and partnerships with local businesses, Luna Tours strengthens territorial development and generates inclusive economic opportunities. Through targeted segmentation, personalized experiences, and innovation-driven strategies, the company positions itself as a transformative agent in the tourism sector, capable of enhancing national competitiveness and elevating El Salvador’s image as a sustainable, culturally enriched, and experiential travel destination.en-USAttribution 4.0 InternationalPropuesta de reformas con un enfoque en valores morales al Manual de Convivencia Escolar del Instituto Nacional Simón Bolívar del Distrito de Santo TomásMunicipio de San Salvador SurDepartamento de San SalvadorTrabajo de grado