Browsing by Author "Chicas Calles, Erika Mairene"

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    Toursim product based on the commercialization of ecological bags
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2024-10) Chicas Calles, Erika Mairene; Aguillon Rivera, Francisca; Carranza Campos, Miguel Angél; cc19022@ues.edu.sv
    This work is presented as part of the specialization in tourism and develops the project "The Adventure Bag", a tourist product designed specifically to meet the needs of travelers in El Salvador. The proposed project, The Adventure Bag, seeks to materialize the principles of entrepreneurship through a comfortable and versatile backpack designed for tourists, which is suitable for different types of trips: beach, mountain, or city. This work not only aims to create an attractive product, but also to integrate the knowledge acquired on tourism product design, customer loyalty and entrepreneurial responsibility. During the development of this project, different key aspects were addressed. First, the product profile, where the essential characteristics of the backpack were defined, as well as the elements that make it unique and desirable for modern tourists. Secondly, the conditional elements for the product design, analyzing the environment of the tourism market in El Salvador, and how it influences the creation of products that align with current trends in ecotourism and responsible tourism. Finally, the entrepreneur profile, which included a detailed analysis of the motivations, competencies and challenges that the Salvadoran entrepreneur faces when launching an innovative product to the market.