Browsing by Author "Ortega, Gloria Carolina"

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    Course on Tourism Product: Sivar Fruits
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-03-17) Durán Aguirre, Ibelice Magaly; Ortega, Gloria Carolina; da17022@ues.edu.sv
    In a context where sustainability and health are growing priorities, ecological and reusable cups containing seasonal fruits emerge as an innovative solution. These containers, designed to minimize environmental impact, promote responsible consumption by reducing the use of disposable plastics. By incorporating fresh and seasonal fruits, healthy eating habits are encouraged, offering a nutritious and attractive snack that satisfies both the palate and dietary needs. This approach not only contributes to individual health, but also supports local producers and reduces the carbon footprint associated with food transportation. In summary, organic glasses with seasonal fruits represent an ideal option for those looking for a conscious and sustainable diet. In addition, customer service and quality are fundamental pillars in building solid relationships between companies and their consumers. Effective customer service not only responds to inquiries and resolves problems, but also anticipates needs and offers personalized service, generating satisfaction and loyalty. On the other hand, the quality of products or services is crucial to maintaining customer trust. The perception of quality directly influences the customer experience and, therefore, the brand's reputation. Companies that combine exceptional customer service with high quality standards tend to stand out in the market, as they create a positive cycle where customer satisfaction drives repeat purchases and positive word of mouth. In a competitive environment, investing in customer service staff training and continuous quality improvement translates into sustainable advantages, increasing customer retention and promoting long-term growth. In short, a strategy that integrates customer service and quality is essential for business success.
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    Course on Tourism Product: Sivar Fruits
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-02-18) Bautista Quintanilla, David Alexander; Ortega, Gloria Carolina; bq17006@ues.edu.sv
    In a context where sustainability and health are growing priorities, ecological and reusable cups containing seasonal fruits emerge as an innovative solution. These containers, designed to minimize environmental impact, promote responsible consumption by reducing the use of disposable plastics. By incorporating fresh and seasonal fruits, healthy eating habits are encouraged, offering a nutritious and attractive snack that satisfies both the palate and dietary needs. This approach not only contributes to individual health, but also supports local producers and reduces the carbon footprint associated with food transportation. In summary, organic glasses with seasonal fruits represent an ideal option for those looking for a conscious and sustainable diet. In addition, customer service and quality are fundamental pillars in building solid relationships between companies and their consumers. Effective customer service not only responds to inquiries and resolves problems, but also anticipates needs and offers personalized service, generating satisfaction and loyalty. On the other hand, the quality of products or services is crucial to maintaining customer trust. The perception of quality directly influences the customer experience and, therefore, the brand's reputation. Companies that combine exceptional customer service with high quality standards tend to stand out in the market, as they create a positive cycle where customer satisfaction drives repeat purchases and positive word of mouth. In a competitive environment, investing in customer service staff training and continuous quality improvement translates into sustainable advantages, increasing customer retention and promoting long-term growth. In short, a strategy that integrates customer service and quality is essential for business success.
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    Designing Accessible Tourism, a Strategic Business Profile of the Tour Operator Echo Journeys for Deaf and Hard-of-Hearing Travelers in El Salvador.
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2026-02-02) Baiza De Paz, Ana Cecilia; Pérez Martínez, Gabriela Lourdes; Ortega, Gloria Carolina; bd99002@ues.edu.sv; pm18043@ues.edu.sv
    This project addresses the critical issue of accessibility and inclusivity within the tourism sector in El Salvador, particularly for the deaf and hard-of-hearing community. The study’s primary objective was to develop a comprehensive and viable business profile for Echo Journeys, a specialized tour operator to offer accessible hiking and cultural experiences in natural reserves in El Salvador. The research employs a descriptive and conceptual design approach, leveraging a theoretical framework on sustainable tourism service quality, and empirical evidence collected during field trips. The analysis successfully established a detailed product profile, defined core operational elements, and created a strategic blueprint for the company’s launch and growth, detailing its market niche, mission, and unique value proposition on sign language communication. The central conclusion is that the proposed inclusive operating model is structurally sound, economically viable, and represents a significant, sustainable competitive advantage that directly supports social equity goals within the Salvadoran tourism industry
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    Propuesta de un área de especialización en turismo como parte de la Licenciatura en Lenguas Modernas Especialidad en Francés e Inglés en el Departamento de Idiomas de la Universidad de El Salvador, año 2015
    (2016-09-29) Jiménez Escobar, Tatiana Guadalupe; Ortega, Gloria Carolina; Portillo Portillo, Adela Beatriz; Aguilón Rivera, Francisca; Landaverde, Manuel Alexander
    Considerando la información que se tiene acerca de la actualización del área de especialización que la carrera de Lenguas Modernas ofrece en la Universidad de El Salvador, y debido a la importancia de actualizar el pensum, el grupo de investigación decidió retomar el tema para presentar una propuesta de una especialización enfocada al turismo Para ello, se facilitó un instrumento a un grupo de estudiantes activos de la carrera, con el cual se buscó obtener la opinión estudiantil acerca de dos posibles especializaciones, la primera en comunicación y la segunda en turismo; en cuanto al resultado fue la segunda opción la que resulto con mayor preferencia por los participantes. Tomando en cuenta la respuesta obtenida, se desarrollaron entrevistas a especialistas en el área de turismo y en diseño curricular, con el fin de profundizar en el tema y obtener respuestas concretas. También se determinó el tipo de turismo en el que se enfocara la especialización y las posibles materias que serán incluidas. El estudio se realizó principalmente en beneficio académico, intelectual y laboral de la población estudiantil para contribuir al desarrollo de la carrera Lenguas Modernas.
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    TOURIST SERVICE OR PRODUCT: WANDER SOUL TOURS
    (Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2026-01-29) Erazo Sánchez, Maritza Rosibel; Alvarado Henríquez, Andrea María; Rivera Sorto, Mario Eduardo; Ortega, Gloria Carolina; es20003@ues.edu.sv; ah18071@ues.edu.sv; rs18003@ues.edu.sv
    This project presents Wander Soul Tours, a tour operator based in El Salvador that offers personalized and meaningful travel experiences. The company responds to the growing demand for authentic tourism by designing tailor-made itineraries focused on culture, nature, adventure, and gastronomy, allowing travelers to connect deeply with the local environment and communities. Wander Soul Tours is strongly committed to sustainability and responsible tourism through collaboration with local communities and service providers who promote ethical and environmentally friendly practices. By prioritizing local partnerships, the company supports cultural preservation, environmental protection, and local economic development. Overall, the project aims to redefine tourism in El Salvador by combining comfort, safety, and authenticity with social and environmental responsibility, promoting a positive and lasting impact on both visitors and host communities.
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    "Tourist service: airbnb tourist service"
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-10-30) Barahona Castillo, Katia Rogelia; Flores Córdova, Roxana Marielos; Maldonado Portillo, Ofelia Tatiana; Osegueda Cortez, Roberto Mardoqueo; Ortega, Gloria Carolina; bc18042@ues.edu.sv; fc17015@ues.edu.sv; mp16074@ues.edu.sv; oc12023@ues.edu.sv
    This project proposes the creation of AIRBNB an eco-friendly lodging initiative located in Cerro Verde National Park, one of El Salvador's most iconic natural destinations. The general objective is to promote nature and adventure tourism through the development of a self- sustainable that offers quality accommodation to both national and international visitors. The AIRBNB aims to provide a safe, comfortable, and welcoming environment while fostering a deep connection with nature through activities such as hiking, volcano exploration, and guided tours. The project also prioritizes environmental conservation and community development by integrating local products and services, creating jobs, and hosting cultural and educational events. With rustic architecture, sustainable practices such as solar energy use and waste management, and spaces designed for relaxation and reflection, the Airbnb seeks to offer more than just lodging it offers an experience of well-being and environmental awareness. AIRBNB will serve as a model for responsible tourism in El Salvador, balancing visitor enjoyment with the preservation of natural and cultural heritage.
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    Tourist service: Aurora Tours tour Guide Agency
    (Universidad de El Salvador.Facultad de Ciencias y Humanidades., 2025) Jiménez Chávez, Andy Ricardo; Ortega, Gloria Carolina; jj20004@ues.edu.sv
    This document presents Aurora Tours as a Salvadoran tour operator that promotes the natural beauty and cultural richness of the country through organized, safe, and inclusive tourism experiences. The company’s main goal is to offer both national and international visitors quality services that highlight Salvadoran hospitality, while also encouraging sustainability, national identity, and personalized attention. To understand the importance of tourism and its impact on society and the economy, this document analyzes the origins and development of tourism globally and in El Salvador. It also emphasizes the value of the country’s natural and cultural resources, such as beaches, volcanoes, mountains, and traditions, which represent key attractions for national tourism. Finally, Aurora Tours presents its mission, vision, and values, as well as its commitment to sustainable tourism. The company promotes care for the environment, respect for local communities, and preservation of cultural heritage, aiming to provide meaningful experiences that contribute to the responsible growth of tourism in El Salvador.
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    Tourist Service: Our Roots Travel Agency
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-10-30) Torres Morales, Alexandra Josabet; Alfaro Perdomo, Gabriela Beatriz; Ortega, Gloria Carolina; tm17021@ues.edu.sv; ap18027@ues.edu.sv
    The present document presents Our Roots Travel Agency. Its main purpose is to offer unique traveling experiences with a main focus in cultural and rural tourism, an experience that not only connects foreigners with the most real cultural experience that El Salvador can offer, but also connect our people with other people willing to live life as they do and respect their own way of doing it. The agency was created after the observation of the limitations in tourism that offer the same way of doing tourism, but this way is more organic, natural. We focus on relationships, we believe in connecting people through culture, respect and tourism. The aspiration of the agency is to promote strong and lasting relationships, ease the understanding of cultural traditions and create an environment where everyone can enjoy every little detail of the beauty of El Salvador. To gain a clearer understanding of the importance of tourism and its impact, research was conducted on its origins at the global level, followed by an analysis of how it has evolved over time in El Salvador. Additionally, the study highlighted the value of the nation’s natural resources and cultural heritage. The agency then outlined the key principles it will adopt to align tourism with sustainable development strategies , emphasizing environmental and community respect, the economy, social and environmental sustainability, and the preservation of cultural identity.
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    Tourist Service: Tour operator Urban Pulse Travel
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-10) Gonzalez Abarca, Bairon Alexis; Villanueva Elena, Jacqueline Elizabeth; Rivera Lara, Rosa Marlene; Ortega, Gloria Carolina; ga17055@ues.edu.sv; ve19004@ues.edu.sv; rl19020@ues.edu.sv
    Esta investigación presenta Urban Pulse Travel, un servicio turístico urbano de tour operadora para impulsar el turismo urbano, como un modelo innovador de turismo urbano participativo diseñado para promover la transformación social, cultural y territorial de barrios históricamente marginados en El Salvador. El proyecto explora cómo el turismo puede funcionar como una herramienta de cambio positivo al integrar a los residentes locales como participantes activos en experiencias culturales auténticas. Se implementan recorridos guiados, rutas de murales, talleres artísticos y diálogos comunitarios para visibilizar la resiliencia urbana, la creatividad y la memoria colectiva de estas comunidades. El estudio enfatiza la alineación de esta iniciativa turística con los Objetivos de Desarrollo Sostenible (ODS), especialmente aquellos relacionados con el trabajo decente, la reducción de las desigualdades, las ciudades sostenibles y la construcción de la paz. A través de este enfoque, el proyecto no solo fomenta un turismo responsable, sino que también fortalece la cohesión social y la identidad local. Los resultados demuestran que el turismo con enfoque social puede generar oportunidades económicas, promover la preservación cultural y el empoderamiento comunitario, confirmando que el turismo es un instrumento viable para el desarrollo local inclusivo y la transformación humana. This research presents Touristic Service Urban Pulse Travel / Servicio de tour Operadora para Impulsar el Turismo Urbano, an innovative participatory urban tourism model designed to promote the social, cultural, and territorial transformation of historically marginalized neighborhoods in El Salvador. The project explores how tourism can serve as a tool for positive change by integrating local residents as active participants in authentic cultural experiences. Guided tours, mural routes, artistic workshops, and community dialogues are implemented to highlight urban resilience, creativity, and the collective memory of these communities. The study emphasizes the alignment of this tourism initiative with the Sustainable Development Goals (SDGs), particularly those focused on decent work, reduced inequalities, sustainable cities, and peacebuilding. Through this approach, the project not only fosters responsible tourism but also strengthens social cohesion and local identity. The findings demonstrate that socially conscious tourism can generate economic opportunities, cultural preservation, and community empowerment, proving that tourism is a viable instrument for inclusive local development and human transformation.
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    Xplora Tours(2025). Segura García, Yeni Arely. [Licenciatura en Idioma Inglés Opción Enseñanza. ]
    (Universidad de El Salvador, Facultad de Ciencias y Humanidades, 2025-11-30) Segura García, Yeni Arely; Rosales Amaya, Francisco Rafael; Ortega, Gloria Carolina; Carranza Campos, Miguel Ángel; sg19021@ues.edu.sv; ra15091@ues.edu.sv
    Tourism in El Salvador has grown as a dynamic sector, offering diverse natural, cultural, and historical attractions that appeal to both domestic and international travelers. Xplora Tours represents a modern approach to tourism by providing authentic, educational, and sustainable experiences that connect visitors with the country’s heritage. The company emphasizes community participation, cultural immersion, and environmental responsibility, ensuring high-quality and accessible tours for families, groups, and individuals. Through professional guidance, comfortable transportation, and curated cultural activities, Xplora Tours promotes sustainable human development, supporting local economic growth, environmental conservation, and cultural preservation. By combining entrepreneurship with social responsibility and innovation, the company demonstrates how tourism can become a tool for meaningful impact, enhancing visitor experiences while contributing to the wellbeing and pride of Salvadoran communities.