Browsing by Author "Rivera Moran, Mario Alexis"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Touristic product: Mystical Mocha
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2024-10-20) Rivera Moran, Mario Alexis; Rogel Hernández, Julissa Stephanie; Ventura Fuentes, Jazmin Esmeralda; Aguillón Rivera, Francisca; Carranza Campos, Miguel Ángel; rm17014@ues.edu.sv; rh18020@ues.edu.sv; vf19001@ues.edu.sv
    The present works introduce Moka Mística as an innovative tourism product, designed to offer national and international tourists a unique experience while enjoying a craft coffee beer.Through this proposal, visitors have the opportunity to discover and appreciate the charm of Concepción de Ataco, while promoting respect for traditions, local identity and the community.The central objective of Moka Mística as a tourism initiative is to promote tourism through an approach that combines the rich local gastronomy with the natural and cultural resources that the municipality has to offer.In addition, extensive research has been carried out on the evolution of tourism in the region, identifying the natural resources and elements that are part of the rich cultural identity of the inhabitants of Concepción de Ataco.In this way, Moka Mística not only promotes an innovative tourism product, but is also committed to protecting the environment and preserving cultural authenticity.A key aspect was the identification of the profile needed to successfully face the challenges of the venture, while assuming the responsibilities of the role.In conclusion, considering all the aspects mentioned above, Moka Mística has the capacity to offer an experience that allows tourists to immerse themselves in a unique journey, exploring the exclusive craft beer brewed from coffee, as well as the cultural heritage and abundant natural wealth of Concepción de Ataco.