Browsing by Author "Alas Erazo, Katherine Noemy"

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    Tourist product: rum and horchata
    (Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2024-10-20) Santos Angel, Marlen Marisol; Alas Erazo, Katherine Noemy; Reyes Cea, Maria Olimpia; Aguillon Rivera, Francisca; Carranza Campos, Miguel Angel; sa17066@ues.edu.sv; ae17019@ues.edu.sv; rc17116@ues-edu-sv
    The fusion of traditional Salvadoran horchata and locally produced rum offers a compelling opportunity to attract tourists and celebrate cultural heritage through the "rum and horchata as a Tourist Product." Our innovative tourism product combines two icons of Salvadoran gastronomy: the traditional horchata de morro and authentic Salvadoran rum. This initiative aims to enhance El Salvador's tourism sector by creating immersive experiences that highlight the unique flavors and cultural significance of both beverages. This delicious and refreshing drink has gained great popularity at the beach of Puerto de La Libertad, becoming a must-try experience for both local and international tourists. Additionally, this product is offered in an artisan and premium version, featuring high-quality ingredients. Collaborating with local farmers, artisans, and distilleries to source high-quality ingredients and traditional preparation tools. These partnerships will ensure authenticity and sustainability while supporting the local economy. The project will develop a strong brand identity, targeting both domestic and international audiences through various marketing channels. The project will incorporate environmentally friendly practices and foster a deeper connection between tourists and the local community, ultimately contributing to sustainable tourism development and enhancing El Salvador's reputation as a vibrant and diverse destination.