Tourist product: rum and horchata
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Date
2024-10-20
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad de El Salvador. Facultad de Ciencias y Humanidades
Abstract
The fusion of traditional Salvadoran horchata and locally produced rum offers a compelling opportunity to attract tourists and celebrate cultural heritage through the "rum and horchata as a Tourist Product." Our innovative tourism product combines two icons of Salvadoran gastronomy: the traditional horchata de morro and authentic Salvadoran rum. This initiative aims to enhance El Salvador's tourism sector by creating immersive experiences that highlight the unique flavors and cultural significance of both beverages. This delicious and refreshing drink has gained great popularity at the beach of Puerto de La Libertad, becoming a must-try experience for both local and international tourists. Additionally, this product is offered in an artisan and premium version, featuring high-quality ingredients. Collaborating with local farmers, artisans, and distilleries to source high-quality ingredients and traditional preparation tools. These partnerships will ensure authenticity and sustainability while supporting the local economy. The project will develop a strong brand identity, targeting both domestic and international audiences through various marketing channels. The project will incorporate environmentally friendly practices and foster a deeper connection between tourists and the local community, ultimately contributing to sustainable tourism development and enhancing El Salvador's reputation as a vibrant and diverse destination.
Description
Disponible en soporte impreso.
Keywords
tourist product, horchata de morro, Salvadoran rum, horchata, beach Puerto de La Libertad, artisan and premium
Citation
Alas Erazo, K. N., Reyes Cea, M. O. y Santos Angel, M. M. (2024). Tourist Product: Rum and horchata [Licenciatura en Lenguas Modernas: Especialidad en Francés e Inglés, Universidad de El Salvador. Facultad de Ciencias y Humanidades].