Tourist product: rum and horchata

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dc.contributor.advisorAguillon Rivera, Francisca
dc.contributor.advisorCarranza Campos, Miguel Angel
dc.contributor.authorSantos Angel, Marlen Marisol
dc.contributor.authorAlas Erazo, Katherine Noemy
dc.contributor.authorReyes Cea, Maria Olimpia
dc.contributor.othersa17066@ues.edu.sv
dc.contributor.otherae17019@ues.edu.sv
dc.contributor.otherrc17116@ues-edu-sv
dc.date.accessioned2025-03-10T21:03:47Z
dc.date.available2025-03-10T21:03:47Z
dc.date.issued2024-10-20
dc.descriptionDisponible en soporte impreso.
dc.description.abstractThe fusion of traditional Salvadoran horchata and locally produced rum offers a compelling opportunity to attract tourists and celebrate cultural heritage through the "rum and horchata as a Tourist Product." Our innovative tourism product combines two icons of Salvadoran gastronomy: the traditional horchata de morro and authentic Salvadoran rum. This initiative aims to enhance El Salvador's tourism sector by creating immersive experiences that highlight the unique flavors and cultural significance of both beverages. This delicious and refreshing drink has gained great popularity at the beach of Puerto de La Libertad, becoming a must-try experience for both local and international tourists. Additionally, this product is offered in an artisan and premium version, featuring high-quality ingredients. Collaborating with local farmers, artisans, and distilleries to source high-quality ingredients and traditional preparation tools. These partnerships will ensure authenticity and sustainability while supporting the local economy. The project will develop a strong brand identity, targeting both domestic and international audiences through various marketing channels. The project will incorporate environmentally friendly practices and foster a deeper connection between tourists and the local community, ultimately contributing to sustainable tourism development and enhancing El Salvador's reputation as a vibrant and diverse destination.
dc.identifier.citationAlas Erazo, K. N., Reyes Cea, M. O. y Santos Angel, M. M. (2024). Tourist Product: Rum and horchata [Licenciatura en Lenguas Modernas: Especialidad en Francés e Inglés, Universidad de El Salvador. Facultad de Ciencias y Humanidades].
dc.identifier.urihttps://hdl.handle.net/20.500.14492/31066
dc.language.isoen
dc.publisherUniversidad de El Salvador. Facultad de Ciencias y Humanidades
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjecttourist product
dc.subjecthorchata de morro
dc.subjectSalvadoran rum
dc.subjecthorchata
dc.subjectbeach Puerto de La Libertad
dc.subjectartisan and premium
dc.titleTourist product: rum and horchata
dc.typeTrabajo de grado

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Licenciatura en Lenguas Modernas: Especialidad en Frances e Inglés