Designing Accessible Tourism, a Strategic Business Profile of the Tour Operator Echo Journeys for Deaf and Hard-of-Hearing Travelers in El Salvador.

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dc.contributor.advisorOrtega, Gloria Carolina
dc.contributor.authorBaiza De Paz, Ana Cecilia
dc.contributor.authorPérez Martínez, Gabriela Lourdes
dc.contributor.otherbd99002@ues.edu.sv
dc.contributor.otherpm18043@ues.edu.sv
dc.date.accessioned2026-02-03T20:21:20Z
dc.date.available2026-02-03T20:21:20Z
dc.date.issued2026-02-02
dc.description.abstractThis project addresses the critical issue of accessibility and inclusivity within the tourism sector in El Salvador, particularly for the deaf and hard-of-hearing community. The study’s primary objective was to develop a comprehensive and viable business profile for Echo Journeys, a specialized tour operator to offer accessible hiking and cultural experiences in natural reserves in El Salvador. The research employs a descriptive and conceptual design approach, leveraging a theoretical framework on sustainable tourism service quality, and empirical evidence collected during field trips. The analysis successfully established a detailed product profile, defined core operational elements, and created a strategic blueprint for the company’s launch and growth, detailing its market niche, mission, and unique value proposition on sign language communication. The central conclusion is that the proposed inclusive operating model is structurally sound, economically viable, and represents a significant, sustainable competitive advantage that directly supports social equity goals within the Salvadoran tourism industry
dc.identifier.citationBaiza De Paz, A. C., Pérez Martínez, G. L. (2025). Designing Accessible Tourism, a Strategic Business Profile of the Tour Operator Echo Journeys for Deaf and Hard-of-Hearing Travelers in El Salvador. [Licenciatura en Lenguas Modernas: Especialidad en Francés e Inglés. Universidad de El Salvador. Facultad de Ciencias y Humanidades.]
dc.identifier.urihttps://hdl.handle.net/20.500.14492/32903
dc.language.isoen
dc.publisherUniversidad de El Salvador. Facultad de Ciencias y Humanidades
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectAccessible Tourism
dc.subjectSustainability
dc.subjectDeaf Community
dc.subjectEcotourism
dc.subjectService Design
dc.titleDesigning Accessible Tourism, a Strategic Business Profile of the Tour Operator Echo Journeys for Deaf and Hard-of-Hearing Travelers in El Salvador.
dc.title.alternativeDiseño de Turismo Accesible, Perfil Estratégico de Negocio de la Tour Operadora Echo Journeys para Viajeros con Competencias Especiales Auditivas en El Salvador.
dc.typeTrabajo de grado

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