Based on the marketing of Mochi desserts prepared with salvadoran ingredients.

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dc.contributor.advisorAguillón Rivera, Francisca
dc.contributor.advisorCarranza Campos, Miguel Ángel
dc.contributor.authorIraheta Calderón, Estefany Carolina
dc.contributor.authorAbrego García, Lisbeth Dayana
dc.contributor.authorErroa Rodas, Emerson Vidal
dc.contributor.otheric18001@ues.edu.sv
dc.contributor.otherag18001@ues.edu.sv
dc.contributor.otherer18001@ues.edu.sv
dc.date.accessioned2025-02-20T20:37:02Z
dc.date.available2025-02-20T20:37:02Z
dc.date.issued2024-10-20
dc.descriptionDisponible en soporte impreso.
dc.description.abstractThe "Salvi Mochi" project is presented as an innovative proposal in the field of tourism, highlighting the artisanal creation of a product that fuses the cultural and gastronomic richness of El Salvador. The motivation behind its development lies in promoting local ingredients and offering a variety of flavors that appeal to both national and international tourists. Furthermore, the connection of Salvi Mochi to Salvadoran cultural identity is emphasized, demonstrating how traditions and gastronomy enrich the visitor experience. Sustainability is a fundamental pillar in its production, along with quality control, ensuring an authentic and responsible product. On the other hand, the profile of the entrepreneur is analyzed in relation to the challenges and opportunities present in this market niche. The needs and preferences of consumers are identified, allowing for adjustments in the offering to maximize its appeal. Finally, the key elements of Salvi Mochi's identity are highlighted, emphasizing the commitment to quality and the promotion of Salvadoran culture, thus creating a product that not only satisfies the palate but also celebrates the country's cultural heritage.
dc.identifier.citationIraheta Calderón, E. C., Abrego García, L. D. y Erroa Rodas, E. V. (2024). Touristic product based on the maketing of Mochi desserts prepared with salvadoran ingredients. [Licenciatura en Lenguas Modernas: Especialidad en Francés e Inglés, Universidad de El Salvador Facultad de Ciencias y Humanidades].
dc.identifier.urihttps://hdl.handle.net/20.500.14492/30888
dc.language.isoen_US
dc.publisherUniversidad de El Salvador. Facultad de Ciencias y Humanidades.
dc.relation.ispartofseries14105068
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectartisanal
dc.subjectproduct
dc.subjectcultural
dc.subjectgastronomy
dc.subjectentrepreneur
dc.subjectsustainability
dc.subjectquality
dc.subjectconsumers.
dc.subjectdevelopment
dc.titleBased on the marketing of Mochi desserts prepared with salvadoran ingredients.
dc.typeTrabajo de grado

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