Licenciatura en Idioma Inglés Opción Enseñanza
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Item Fundamentos De La Traducción(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2025-10-01) Escobar Ascencio, Jacqueline Elizabeth; Torres Meléndez, Cristian Alexander; ea17005@ues.edu.svThis project explores translation as a complex process of cultural mediation that extends beyond the mere transfer of linguistic units between languages. Drawing on key contributions from translation studies, the study highlights the role of translation in facilitating intercultural communication, supporting the circulation of knowledge, and preserving intellectual and cultural production in a globalized context. The portfolio aims to examine both the theoretical foundations and the practical dimensions of translation through a systematic approach. It begins by outlining core concepts that define the translation process and then presents a structured, step-by-step methodology developed by the working group. The practical component includes the translation of official documents and selected visual materials from books and manuals, illustrating the application of different translation methods. The portfolio concludes with a critical reflection on translation practices, emphasizing their relevance, effectiveness, and contribution to the field of translation studies.Item AI tools as teaching assistants: How artificial intelligence supports English teachers(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2025-10-29) Menjívar Azcúnaga, Katherine Stefany; Pérez Nieto, Katya Aracely; Najarro de Alvarado, Sey Danisia; ma19111@ues.edu.sv; pn20006@ues.edu.svThis study explores the integration of artificial intelligence (AI) tools into English language teaching within virtual learning environments. Drawing on knowledge acquired in a specialization course, it examines how AI supports teachers in lesson planning, delivery, assessment, and student engagement. The theoretical framework highlights both the pedagogical benefits, such as personalization of instruction, workload reduction, and support for differentiated learning, and the main challenges, including ethical concerns, overreliance on technology, and teacher preparedness. Findings emphasize that AI should not be viewed as a replacement for educators but rather as a complementary resource that enhances teaching efficiency and enriches student learning experiences. Ultimately, the study underscores the importance of teacher AI collaboration, positioning educators as facilitators of critical thinking, creativity, and socioemotional development while leveraging AI as a pedagogical assistant in digital contexts. This study highlights the use of digital tools across three modules designed to strengthen foreign language teaching. Module I focused on virtual platforms, such as Google Meet and Canva, to support online classes and provide visual resources. Module II introduced tools like Liveworksheets, Powtoon, Nearpod, Padlet, and Gamma, fostering interactive and collaborative learning. Module III emphasized the design of didactic materials through podcasts, Google Sites, Genially, and Google Slides. Overall, the modules demonstrate the relevance of digital resources in promoting innovative teaching practices.Item The importance of using translation techniques and process to develop quality work(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2025-10-29) Ramírez Ponce, Karla Abigail; Mejia Ventura, Nestor Ayax; Abrego Bolaños, Ana Ruth; Torres Meléndez, Cristian Alexander; Carranza Campos, Miguel Ángel; rp19044@ues.edu.sv; mv19027@ues.edu.sv; ab15008@ues.edu.svEl trabajo tiene como propósito analizar la traducción como una actividad compleja que va más allá de la simple sustitución de palabras entre lenguas. A lo largo del estudio, se destaca que una traducción de calidad requiere no solo dominio lingüístico, sino también comprensión del contexto, la cultura y la intención comunicativa del texto original. En este documento aborda la relevancia de la traducción en un mundo globalizado, donde esta cumple un papel fundamental como puente entre culturas, facilitando el acceso al conocimiento, la comunicación intercultural y la democratización de la información en áreas como la educación, la ciencia, la tecnología y los ámbitos legales y administrativos. Asimismo, se presenta y explica el proceso de traducción, el cual se desarrolla en varias etapas: lectura y análisis del texto, investigación terminológica, elaboración de un borrador, edición y corrección, revisión final y entrega. Este proceso permite garantizar coherencia, naturalidad y fidelidad al mensaje original. De igual manera, se describen y ejemplifican diversas técnicas de traducción —como la transposición, modulación, amplificación, adaptación y equivalencia— destacando su utilidad para resolver problemas lingüísticos y culturales. Finalmente, el trabajo incluye un portafolio de traducciones reales que abarca textos académicos, documentos legales, certificados, manuales y materiales educativos, lo cual evidencia la aplicación práctica de la teoría estudiada. Las conclusiones resaltan la importancia del trabajo colaborativo, la reflexión crítica y la formación continua de cada traductor como elementos clave para producir traducciones precisas y de alta calidad, reafirmando la traducción como una actividad profesional, ética y en constante evolución. The purpose of the work is to analyze translation as a complex activity that goes beyond the simple substitution of words between languages. Throughout the study, it is emphasized that a quality translation requires not only linguistic mastery but also an understanding of the context, culture, and communicative intent of the original text. This document addresses the relevance of translation in a globalized world, where it plays a fundamental role as a bridge between cultures, facilitating access to knowledge, intercultural communication, and the democratization of information in areas such as education, science, technology, and legal and administrative fields. Also, the translation process is presented and explained, which unfolds in several stages: reading and analyzing the text, terminological research, drafting, editing and proofreading, final revision, and delivery. This process ensures coherence, naturalness, and fidelity to the original message. Similarly, various translation techniques—such as transposition, modulation, amplification, adaptation, and equivalence—are described and exemplified, highlighting their usefulness in resolving linguistic and cultural challenges. Finally, the work includes a portfolio of real translations encompassing academic texts, legal documents, certificates, manuals, and educational materials, demonstrating the practical application of the theory studied. The conclusions highlight the importance of collaborative work, critical reflection, and ongoing professional development for each translator as key elements for producing accurate, high-quality translations, reaffirming translation as a professional, ethical, and constantly evolving activity.Item TOURIST SERVICE OR PRODUCT: WANDER SOUL TOURS(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2026-01-29) Erazo Sánchez, Maritza Rosibel; Alvarado Henríquez, Andrea María; Rivera Sorto, Mario Eduardo; Ortega, Gloria Carolina; es20003@ues.edu.sv; ah18071@ues.edu.sv; rs18003@ues.edu.svThis project presents Wander Soul Tours, a tour operator based in El Salvador that offers personalized and meaningful travel experiences. The company responds to the growing demand for authentic tourism by designing tailor-made itineraries focused on culture, nature, adventure, and gastronomy, allowing travelers to connect deeply with the local environment and communities. Wander Soul Tours is strongly committed to sustainability and responsible tourism through collaboration with local communities and service providers who promote ethical and environmentally friendly practices. By prioritizing local partnerships, the company supports cultural preservation, environmental protection, and local economic development. Overall, the project aims to redefine tourism in El Salvador by combining comfort, safety, and authenticity with social and environmental responsibility, promoting a positive and lasting impact on both visitors and host communities.Item Tourist service: Aurora Tours tour Guide Agency(Universidad de El Salvador.Facultad de Ciencias y Humanidades., 2025) Jiménez Chávez, Andy Ricardo; Ortega, Gloria Carolina; jj20004@ues.edu.svThis document presents Aurora Tours as a Salvadoran tour operator that promotes the natural beauty and cultural richness of the country through organized, safe, and inclusive tourism experiences. The company’s main goal is to offer both national and international visitors quality services that highlight Salvadoran hospitality, while also encouraging sustainability, national identity, and personalized attention. To understand the importance of tourism and its impact on society and the economy, this document analyzes the origins and development of tourism globally and in El Salvador. It also emphasizes the value of the country’s natural and cultural resources, such as beaches, volcanoes, mountains, and traditions, which represent key attractions for national tourism. Finally, Aurora Tours presents its mission, vision, and values, as well as its commitment to sustainable tourism. The company promotes care for the environment, respect for local communities, and preservation of cultural heritage, aiming to provide meaningful experiences that contribute to the responsible growth of tourism in El Salvador.Item Administración de Ambientes Virtuales para la Enseñanza y Aprendizaje de Idiomas Extranjeros(Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2025-10) Esquivel Clavel, Blanca Luz; Sánchez Blanco, Damaris Etelvina; Najarro de Alvarado, Sey Danisia; ec20004@ues.edu.sv; sb18001@ues.edu.svThe increasing demand for flexible and innovative educational modalities has established virtual learning environments as a key strategy in higher education. In foreign language teaching, the effectiveness of these environments depends not only on the use of digital platforms but also on the integration of pedagogical frameworks that ensure meaningful, interactive, and student-centered learning experiences. This study analyzes the application of the Technological Pedagogical Content Knowledge (TPACK) model as a theoretical and practical framework for designing virtual courses within the Specialization Course in the Administration of Virtual Environments for Foreign Languages Teaching and Learning at the University of El Salvador. The research explores the origins, evolution, and theoretical foundations of TPACK, highlighting its relevance in balancing content, pedagogy, and technology in online language education. It also examines case studies, challenges, and limitations, proposing strategies based on active learning, digital inclusion, and continuous teacher training. The findings indicate that applying TPACK contributes to the development of more integrated, effective, and student-centered teaching practices, strengthening teacher competencies for managing virtual environments and improving the quality, accessibility, and relevance of foreign language learning at the University of El Salvador. This study provides a reference framework for optimizing virtual language courses, fostering communicative skills, intercultural competence, and digital literacy.Item Cozy Tourist Corner(Universidad de El Salvador. Facultad de ciencias y humanidades, 2026-01-29) Alvara Reyes, Edyn Yasmin; Rodriguez Gonzalez, Rocio Steffany; Ortega Henríquez, Gloria Carolina; ar11084@ues.edu.sv; rg17095@ues.edu.svItem Tourism Service:Guaya Hostel(Universidad de El Salvador. Facultad de ciencias y humanidades, 2026-01-29) Juárez Muñoz, Jennifer Marcela; Marroquín Bonilla, Marcela Nohemy; Ortega Henríquez, Gloria Carolina; jm18016@ues.edu.sv; mb18043@ues.edu.svAbstract This study presents the design and strategic development of the Guaya Hostel project, a sustainable and inclusive accommodation proposal in San José Guayabal, Cuscatlán, El Salvador. The hostel addresses the lack of formal lodging in the municipality by integrating local natural assets, notably Cerro Guazapa—a volcano of historical relevance—and the Guaza River with its natural pools. The project highlights cultural heritage through religious celebrations, traditional cuisine, and artisan workshops, enhancing community identity and the visitor experience. Responsible management is reflected in strict quality and safety standards, local business partnerships, and adherence to national tourism norms. Guaya Hostel is distinguished by its pet-friendly approach, wellness offerings like yoga and meditation, and active promotion of family and religious tourism. The strategic location and programming aim to diversify San José Guayabal’s tourism portfolio, stimulate local employment, and support sustainable practices. Operational practices are designed to foster positive socio-economic impacts, preserve heritage, and strengthen community involvement. By contributing to territorial development, Guaya Hostel directly supports El Salvador’s national objective of advancing as an innovative and environmentally responsible tourist destination. The project acts as a catalyst for regional progress, enhancing both visitor experiences and local vitality.Item Xplora Tours(2025). Segura García, Yeni Arely. [Licenciatura en Idioma Inglés Opción Enseñanza. ](Universidad de El Salvador, Facultad de Ciencias y Humanidades, 2025-11-30) Segura García, Yeni Arely; Rosales Amaya, Francisco Rafael; Ortega, Gloria Carolina; Carranza Campos, Miguel Ángel; sg19021@ues.edu.sv; ra15091@ues.edu.svTourism in El Salvador has grown as a dynamic sector, offering diverse natural, cultural, and historical attractions that appeal to both domestic and international travelers. Xplora Tours represents a modern approach to tourism by providing authentic, educational, and sustainable experiences that connect visitors with the country’s heritage. The company emphasizes community participation, cultural immersion, and environmental responsibility, ensuring high-quality and accessible tours for families, groups, and individuals. Through professional guidance, comfortable transportation, and curated cultural activities, Xplora Tours promotes sustainable human development, supporting local economic growth, environmental conservation, and cultural preservation. By combining entrepreneurship with social responsibility and innovation, the company demonstrates how tourism can become a tool for meaningful impact, enhancing visitor experiences while contributing to the wellbeing and pride of Salvadoran communities.Item Bridging Meaning: Exploring the Foundations of Translation.(Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-10-28) Quintanilla Rivas, Omar Alessandro; Ramos Hernández, Jorge Amilcar; Escobar Echegoyen, Genery Anthony; Torres Meléndez, Cristian Alexander; qr18004@ues.edu.sv; rh18062@ues.edu.sv; ee16004@ues.edu.svThe practice of translation requires far more than the simple ability to communicate in two languages. While it is often assumed that bilingualism guarantees accurate translation, the process involves a series of intricate steps. The essence of translation lies in transferring what remains unspoken from one language to another. Words carry memories and their own histories, and no two words ever share an identical meaning. To recreate these subtleties in another language, it is necessary to understand the elements that shaped the original text, deconstruct them, and then reconstruct them within the framework of the target language. (Vivek Shanbhag, 2015).Item Main techniques and tools used in the translation process.(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2025-10-25) Larios Lemus, Erick Wilfredo; Carranza Campos, Miguel Ángel; Torres Meléndez, Cristian Alexander; ll17022@ues.edu.svThe language translation process is a complex and intricate endeavor that involves bridging linguistic and cultural gaps to convey a message accurately and effectively in another language (Postan, 2023). This paper presents the fundamentals that encompass the practical concept of translation, as well as the methods and techniques that contribute to the development of this discipline. Furthermore, it demonstrates the application of different translation tools, necessary for the efficient development of the process of translation. This portfolio introduces basic translation concepts and principles, presenting the requirements that support the guided translation process. Along these lines, constructive foundations are presented, encompassed in the practical model. Translation techniques are also established, emphasizing the importance and highlighting why they are vital when conducting translations in the academic or professional field. In turn, all the translation practices carried out along each of the modules comprising the fundamentals of the translation course, are presented. These translations will demonstrate applied techniques and concepts, making use of assisted and automatic translation tools necessary for the practical development of the aforementioned tasks. This report presents the basis of different translation techniques and tools applied in the process of translation, necessary for the development of accurate and reliable translation works. Furthermore, fundamentals and basic concepts of the translation process are presented, conveying basic principles necessary for the design of structured models.Item Tourist product: JMZ agüita de coco(Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2023) Ascencio Sánchez, Zulma Amanda; Aguillón Rivera, Francisca Hortensia De La Santísima Trinidad; Carranza Campos, Miguel Ángel; as15050@ues.edu.svJMZ Agüita de coco is an idea that was born from a group of three guys who want to modernize and implement a new way of consuming and marketing something unique that is the fruit of the coconut palm. This project was born to be large and recognized for providing an excellent product in the area of the department of La Libertad, El Salvador. This project is thought to be a good place where to go, relax and enjoy a wonderful and healthy drink that is the coconut water, also it is thought to be an amazing place to share a good time with family and friend. The project is thought to be in La Libertad, El Salvador, where National and international people can enjoy our product, a product 100% Salvadoran one. This location where our project will be located is excellent because it is a place where to drink a fresh and delicious coconut water is a need. The project name is JMZ Agüita de coco is because it is wanted to be something original from El Salvador and the acronym JMZ means the names of the three of the three creators of this project. The idea of this project is to offer an original and healthy product produced in the same place where it will be sold and at the same time to show that this location is very productive and it offers a lot of. This project is tempted to be an amazing one for national and international tourists, and whenever Highway to Surf City is named, our project will be a reference on this place. As a conclusion, the project is about the selling a well-known product that is Coconut water but it will be sell in a way everybody wants to buy it and share with family, friends and alone also.Item How AI is transforming the role of educators and expectations in the workplace(Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2025-07) Fuentes Rivera, Otto Mauricio; Najarro de Alvarado, Sey Danisia; Carranza Campos, Miguel Ángel; fr17009@ues.edu.svThe advent of Artificial Intelligence (AI) marks a transformative shift in education and the workplace, heralding unprecedented opportunities and challenges. This study explores the implications of AI for educators and professionals, emphasizing the necessity of integrating AI technologies into pedagogical frameworks and workplace practices. Theoretical foundations, including constructivist and behaviorist approaches, provide insights into how AI facilitates personalized learning and adaptive teaching methodologies. Key AI applications, such as Intelligent Tutoring Systems (ITS) and learning analytics, are analyzed for their roles in enhancing educational outcomes and streamlining administrative tasks. The research is structured around three modules designed to enhance understanding and application of AI in educational settings. Module I focuses on online foreign language teaching, where students engage with various web tools, developing their teaching methodologies in virtual environments. Module II introduces participants to an array of free online technological tools for teaching English, emphasizing collaborative learning experiences. Module III centers on the design of didactic materials for virtual environments, guiding students in creating interactive educational content using diverse technological tools like podcasts, interactive images, and Google Sites. In the workplace context, AI is reshaping job functions by automating repetitive tasks and redefining skill requirements. The demand for soft skills, including emotional intelligence and creativity, is intensifying as organizations adapt to a technology-driven landscape. This transition underscores the importance of continuous professional development and the need for ethical considerations surrounding AI, particularly concerning bias and data privacy. Through a comprehensive examination of AI’s impact on both education and employment, this paper advocates for a collaborative approach among educators, industry leaders, and policymakers. By fostering an adaptive learning environment and promoting ethical AI practices, stakeholders can ensure a future-ready workforce capable of thriving in an AI-enhanced world.Item Techniques to enhance translation quality(Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2014-10-14) Estrada Alvarado, José Daniel; Grijalva Beltrán, Adriana Ivette; Torres Melendez, Cristian Alexander; Carranza Campos, Miguel Angel; ea19001@ues.edu.sv; gb17011@ues.edu.svThe document “Techniques to Enhance Translation Quality” presents a comprehensive exploration of translation as both an intellectual and practical discipline. It emphasizes that translation is more than a literal conversion of words; it is a complex process that requires understanding context, tone, style, and cultural nuances. Drawing on translation theories, particularly Eugene Nida’s concept of dynamic equivalence and Lawrence Venuti’s views on cultural invisibility, the report underscores that meaning should take precedence over form to ensure the translated message resonates appropriately with the target audience. The document outlines the entire translation process in several methodical stages: analyzing the source text, researching specialized terminology, drafting, editing, proofreading, and incorporating client feedback. It highlights the balance translators must maintain between accuracy and fluency, especially when dealing with idiomatic expressions and culturally specific references. The report includes practical translation examples from a variety of fields, such as mechanical engineering, medical science, education, and official legal documents, demonstrating the real-world application of translation techniques. These examples reveal the challenges of handling specialized vocabulary, maintaining formatting, and ensuring cultural appropriateness. In the conclusion, the report reflects the evolving role of translation in a globalized, technology-driven world. It acknowledges the usefulness of machine translation tools but affirms that human translators are irreplaceable due to their sensitivity to language and culture. The recommendations encourage continued professional development, collaborative work with experts, the strategic use of technology, and the creation of personalized glossaries and translation memories to ensure consistency across projects. Overall, the document presents translation as a human-centered practice essential for effective communication, cultural exchange, and the transmission of knowledge in today’s interconnected world. It calls for a thoughtful, skilled approach to translation that respects both linguistic precision and cultural depth, positioning translators as vital mediators in global communication.Item Advantages and disadvantages in the use of tech tools when translating hard copy and digital documents (ventajasy desventajas del uso de herramientas tecnológicas en la traducción de documentos impresos y digitales )(Universidad de El Salvador, Facultad de Ciencias y Humanidades., 2023-11) López Escobar, Kevin Alberto; Pichinte Gálvez, David Antonio; Jule Mulato, Carlos Jefferson; Reyes López, Nohemy Elizabeth; Carranza Campos, Miguel Ángel; le17010@ues.edu.sv; pg17056@ues.edu.sv; jm05007@ues.edu.svTranslation plays a crucial role in facilitating communication across different languages and cultures, enabling the exchange of ideas, knowledge, and information. This process involves converting the meaning of a text from one language to another while maintaining its essence. Key steps in the translation process include reading and understanding the source document, identifying the target audience and purpose, terminology research, drafting the translation, consulting with experts, making corrections and improvements, conducting final review and quality control, and delivering the final translated document. Various translation techniques such as modulation, equivalence, transposition, explication, and adaptation are employed to ensure accurate and effective translations. Understanding the cultural context of both the source and target languages is essential for producing high-quality translations. Advancements in technology have provided translators with tools and resources to enhance the translation process, including online dictionaries and machine translation tools. However, it's important to note that while technology has expedited the process, human translators remain indispensable for ensuring accurate and culturally appropriate translations.Item Mastering translation with the right tools and techniques to provide better quality translated works.(Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2024-10) Molina Espinoza, Josué Samuel; Miranda Rivera, Mónica Alejandra; Alas Alvarenga, Juan Carlos; Torres Meléndez, Cristian Alexander; me18015@ues.edu.sv; mr18077@ues.edu.sv; aa19026@ues.edu.svThe final report entitled 'Mastering Translation with the Right Tools and Techniques to provide better quality translated works', presented at the University of El Salvador, addresses the importance of translation in a globalized world. It describes how translation enables cross-cultural communication and is key in sectors such as medicine, technology and legal documents. It also highlights the need for specific techniques to ensure that translations are accurate and appropriate to the cultural context of the target language. The document details the translation process which includes analysis, research, comparison, resting, revision and proofreading, and the use of various techniques such as reduction, modulation, transposition, and literal translation. In short, translation is not just about converting words, but adapting the message while respecting the culture and context to ensure clear and accurate understanding. The report stresses that good translation contributes to cultural exchange, scientific and technological progress, and diplomacy. Finally, it highlights the importance of professional proofreading to ensure quality.Item Touristic product: Don Artiseño(Universidad de El Salvador, Facultad de Ciencias y Humanidades, 2025-03-04) Contreras González, Ana Saraí; Castellanos Gutiérrez, Victoria Alejandra; Carranza Campos, Miguel Angel; Aguillón Rivera, Francisca; cg08046@ues.edu.sv; cg14054@ues.edu.svAbstract The present work shows Don Artiseño as a souvenir gift shop. Specifically, with the production of earrings made with coconut shells, you will be able to learn more about the coconut and the harvest, thanks to the warm weather of our country. The main goal of our product is to promote tourism through our handicrafts made with the dedication of artisans, so that tourists can take a part of our country with them to their country and say this is from El Salvador, the handicrafts in that country are still made with natural material. You can appreciate the talent of the people of that country. Furthermore, our product will promote tourism at the same time, this product is designed to be enjoyed by people of all ages inside and outside this country, as a way to incentivize the use of coconut shells tourism and create a sustainable way of production that will improve the life of artisans, transporters, by creating a system where all will benefit from chocolate production.Item Advantages and disadvantages of AI in education(Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-03) Fernández Martínez, Omar Ernesto; Najarro de Alvarado, Sey Danisia; Carranza Campos, Miguel Ángel; fm05040@ues.edu.svEl aprendizaje y la enseñanza virtuales se han convertido en un área de gran interés para la innovación y el desarrollo en el Sistema Educativo. Gracias a los esfuerzos de la Universidad de El Salvador, el Departamento de Idiomas Extranjeros ha creado cursos de especialización en los que se trabaja de la mano con los estudiantes para lograr un aprendizaje significativo. Uno de estos Cursos es el de Especialización: Administración de Ambientes Virtuales para la Enseñanza y Aprendizaje de Idiomas Extranjeros. Este documento se basa en dicho curso y tiene como objetivo identificar las ventajas y desventajas del uso de la inteligencia artificial en la educación desde la perspectiva de los estudiantes universitarios. Esta investigación explica la modernización y los avances tecnológicos que han revolucionado la educación en la actualidad, así como el rol de las herramientas tecnológicas, entre las que destaca la inteligencia artificial (IA), que ha generado un gran interés y debate en torno a su posible impacto en dichos procesos. Sin embargo, este trabajo pretende ofrecer una perspectiva equilibrada sobre el papel de la IA en la educación, enfatizando la necesidad de una aplicación meditada para maximizar los beneficios y mitigar los inconvenientes. Además, en esta investigación se explican los usos, beneficios y limitaciones de la IA en la educación. La segunda parte de este trabajo incluye un resumen de cada semana de clases durante el curso de especialización, así como una descripción de las actividades evaluativas desarrolladas en los tres módulos del curso. También contiene algunos logros enumerados por los estudiantes.Item Toursim product based on the commercialization of ecological bags(Universidad de El Salvador. Facultad de Ciencias y Humanidades., 2024-10) Chicas Calles, Erika Mairene; Aguillon Rivera, Francisca; Carranza Campos, Miguel Angél; cc19022@ues.edu.svThis work is presented as part of the specialization in tourism and develops the project "The Adventure Bag", a tourist product designed specifically to meet the needs of travelers in El Salvador. The proposed project, The Adventure Bag, seeks to materialize the principles of entrepreneurship through a comfortable and versatile backpack designed for tourists, which is suitable for different types of trips: beach, mountain, or city. This work not only aims to create an attractive product, but also to integrate the knowledge acquired on tourism product design, customer loyalty and entrepreneurial responsibility. During the development of this project, different key aspects were addressed. First, the product profile, where the essential characteristics of the backpack were defined, as well as the elements that make it unique and desirable for modern tourists. Secondly, the conditional elements for the product design, analyzing the environment of the tourism market in El Salvador, and how it influences the creation of products that align with current trends in ecotourism and responsible tourism. Finally, the entrepreneur profile, which included a detailed analysis of the motivations, competencies and challenges that the Salvadoran entrepreneur faces when launching an innovative product to the market.Item Course on Tourism Product: Sivar Fruits(Universidad de El Salvador. Facultad de Ciencias y Humanidades, 2025-02-18) Bautista Quintanilla, David Alexander; Ortega, Gloria Carolina; bq17006@ues.edu.svIn a context where sustainability and health are growing priorities, ecological and reusable cups containing seasonal fruits emerge as an innovative solution. These containers, designed to minimize environmental impact, promote responsible consumption by reducing the use of disposable plastics. By incorporating fresh and seasonal fruits, healthy eating habits are encouraged, offering a nutritious and attractive snack that satisfies both the palate and dietary needs. This approach not only contributes to individual health, but also supports local producers and reduces the carbon footprint associated with food transportation. In summary, organic glasses with seasonal fruits represent an ideal option for those looking for a conscious and sustainable diet. In addition, customer service and quality are fundamental pillars in building solid relationships between companies and their consumers. Effective customer service not only responds to inquiries and resolves problems, but also anticipates needs and offers personalized service, generating satisfaction and loyalty. On the other hand, the quality of products or services is crucial to maintaining customer trust. The perception of quality directly influences the customer experience and, therefore, the brand's reputation. Companies that combine exceptional customer service with high quality standards tend to stand out in the market, as they create a positive cycle where customer satisfaction drives repeat purchases and positive word of mouth. In a competitive environment, investing in customer service staff training and continuous quality improvement translates into sustainable advantages, increasing customer retention and promoting long-term growth. In short, a strategy that integrates customer service and quality is essential for business success.